Vision and values

Our purpose is to improve lives. Our vision is to do this through excellent care, inspirational learning and healthier people.

To achieve our vision, we have developed strategic objectives which reflect our commitment to the guiding principles set out in the Well-being of Future Generations Act. We are committed to working with a focus on the long-term, through integration, collaboration and partnership in our vital work.

Our aim is to be an employer of choice, developing a skilled, sustainable, healthy and engaged workforce. We will aspire to digital excellence, creating better services by connecting patients, donors and partners. We will measure our progress through our care, our learning, our team, and our wider contribution to our communities and country, benchmarking with our peers.

Our values

Our Trust’s shared values capture what is important to us. They were developed through a process of wide-ranging consultation with staff and members of the public and reflect our commitment to delivering and developing our services.

Our strategy

Our strategy, Destination 2033, was approved by the Trust Board in 2023. Our strategic goals state that by 2033, we will be recognised as:

1. Outstanding for quality, safety and experience.

2. An internationally renowned provider of exceptional clinical services that always meet, and routinely exceed, expectations.

3. A beacon for research, development and innovation in our stated areas of priority.

4. An established University Trust which provides highly valued knowledge and learning for all.

5. A sustainable organisation that plays its part in creating a better future for people across the globe.